financial app for caregivers of the terminally ill
MY ROLE —
I was the lead designer on Canopy, a startup whose goal was to help provide financial clarity for caregivers of terminally ill dependents. I worked directly with the 3 co-founders which included the CEO who had a background in product and business, the COO who had a background in marketing, and the CTO who had a background in engineering.
WORKING DATES —
May 2021-Dec 2021 · 8 months
PLATFORM —
iOS Native App
DELIVERABLES —
UX design & research strategy
Qualitative user research
Research analysis
Persona development
Feature development
Site Architecture
User Journeys
Interaction Design
Mocks
Visual style guide
Engineering specs
The Clients
The co-founders were passionate about building a tool that could help alleviate some of the pain that caregivers of terminally ill patients experience. We worked on a product that helped with the financial management aspect.
Co-Founder and COO —
Mana Bhatt Sanghvi N.U. Kellogg School of Management Background in Marketing & Branding
Co-Founder and CEO —
Daniel James N.U. Kellogg School of Management Ex-BCG, Goldman Sachs, Zynga, Capital 1
